Strengthen the management of "self media" and safeguard the cleanliness of the internet

Not long ago, the Central Cyberspace Administration issued a notice on strengthening the management of "self media" (hereinafter referred to as the "notice"), proposing 13 work requirements, including "strict prevention of counterfeit and counterfeit behavior", "standardization of information source labeling", and "standardization of account operation behavior".

With strong interaction, fast updates, and wide dissemination, "self media" has attracted a large number of users. However, some "self media" have problems with spreading false information, producing and publishing rumors, and so on. For example, some set up false identities to attract traffic, some speculate on social hotspots, and others create and act on their own, creating false cases out of thin air... Similar behaviors disrupt the order of cyberspace and disrupt social public order. Against the backdrop of the increasingly wide user range and increasing dissemination power of "self media", the negative impact of false information and online rumors once spread through "self media" will be even more severe.

A series of measures, from cracking down on illegal activities such as spreading false news and paid news through "self media", to carrying out special crackdowns on the illegal collection, editing, and publication of financial information by "self media", to carrying out the "Clear and Strict Rectification of Chaos in" self media "... have provided important support for creating a clear and transparent online space. Setting a bottom line and establishing rules for "self media" from a institutional perspective is conducive to consolidating the main responsibility of website platform information content management and improving the normalized management system and mechanism.

It must be noted that strengthening the management of "self media" still requires continuous efforts. Especially, with the development of technologies such as generative artificial intelligence and virtual reality, as well as the continuous enhancement of the dissemination power of short video platforms, distorted information in "self media" is becoming more difficult to distinguish, posing new challenges to governance. Only by keeping up with the times, innovating governance measures, and implementing targeted and precise policies can we better promote the formation of a good online public opinion ecosystem. We should take the issuance of the "Notice" as an opportunity to promptly study and judge new problems, summarize new experiences, strengthen system implementation, maintain a high-pressure and strict management posture, and let the malicious "self media" that violate regulations have nowhere to hide.

Currently, many website platforms can identify suspected false information published by "self media" through technical means. While making good use of technical means, website platforms should make greater efforts in strengthening registration, proposing to change account information, and conducting dynamic verification of account information. They should promptly identify and strictly deal with "self media" violations, and strengthen the handling and exposure of "self media" violations. Self media should also do a good job of self-management, hold the bottom line, and not step on the red line.

Cyberspace is the common spiritual home of millions of people. Taking multiple measures and working together, with continuous efforts and long-term achievements, will definitely make the internet space more spacious and clear.